Will you like to start affiliate marketing in Nigeria? Have you been curious about what affiliate marketers do?
I am sure you must have come across where affiliate marketing was mentioned and you were not quite sure what it’s all about.
In this article you will find out everything about affiliate marketing programs in Nigeria. If you are not entirely familiar with affiliate marketing, then stick to this post.
Before we get into the details, I have a question for you; what if you could make cash at any time, from anywhere even at the same time as you sleep, without needing to leave your house?
This is the idea of what affiliate marketers does.
I have been in digital marketing for years and I do have enough experience to coach you on this topic, I also used to be an affiliate marketer so you will find the information very useful if you are interested in starting affiliate marketing in Nigeria.
What is Affiliate Marketing?
Affiliate marketing is a medium through which people can earn a fee for advertising other people or company’s products.
It’s definitely simple, you do not have to go hawking the products in the street, in reality.
as an affiliate marketer, you will search for a product you know your followers, friends or family will like to buy, then promotes that product and earn a percentage of every sale you make.
Usually, the income is tracked through an affiliate link from from the website of the company or person you are promoting his or her products.
How Affiliate marketing works
Have you ever come across that friend on WhatsApp asking you to share their link? That friend or sibling who may be advertising one product or the other.
Have you ever read a tweet or thread on Twitter and saw some advertisement of certain products, or maybe you have been recommended a certain product or service by some influencers when you were watching a Youtube videos.
All these are example of how affiliate marketing works, these people bring some certain products to your awareness and recommend you patronizing them.
These people maybe after using a product or service and found It helpful, decided to become an affiliate of those particular products or services.
Then they share a link with you and maybe say if you purchase the product or service you get a discount.
Also these persons or people through which you patronize a product or service, will earn a commission from the sales or conversion depending on the type of product and affiliate program.
That’s the simple idea, but let’s dive deep into how they get to become affiliate marketers and how you can also become an affiliate marketer.
The process of becoming an affiliate marketer
Now that you are familiar with how affiliate marketing programs works in Nigeria, let me share with you the process of getting into affiliate marketing in Nigeria.
1. Locate an affiliate marketing platform:
There are several affiliate marketing platforms, you should be looking for a platform that offers services of products you are interested in.
It’s very important to choose a platform that Is related to what you do or like to do.
As a quick example of the type of platforms that does affiliate marketing is Jumia or jiji.ng. You can become an affiliate marketer in any of these, for those that will be interested in such niche.
For those interested in tech, there are some tech related niche that you can join their affiliate marketing.
In summary all you have to do is find a platform in the niche you are interested In because that is what will determine how easy it will be for you to get patronage.
2. After you locate and sign up on any of the affiliate marketing platform:
Okay let’s assume you have found a platform you would love to join their affiliate marketing program, what next?
The company or the individual that owns the product or service (such person or company is/are known as a service provider) which you need to market or promote will give you a completely unique link, usually after you register to the affiliate marketing program, you will find your affiliate link on your profile.
Your affiliate link will help the service provider to track where they are getting a sale or conversion from and it could be through you so, you will automatically be given a commission or percentage from the sale or referrals coming through you.
Notice, I mentioned referral above, that means that you could be referring people who do not necessarily have to make a purchase through your referral before you earn your commission.
3. Start promoting the product or service of the company
After becoming an affiliate, by signing up on any of the affiliate marketing platforms in Nigeria, some of which I am going to share on this post, then you can start promoting the service or product to earn your commission.
You can use your website if you have one to promote your link, one of the effective channels to promote and get people to patronize a service or product through you is a blog, it’s also possible to use a YouTube channel, your twitter, Facebook or Instagram page, and other social media platforms.
The idea is to share the link to as many people as possible convincing them to patronize the service provider through you, you can choose any channel where you would promote the products you are serving as an affiliate.
If you have or do not have a website or blog, it’s is also possible to write articles and place your affiliate link on the article which you can share on your blog referring to the goods you’re selling or for your YouTube description or hyperlink to your Instagram bio, etc.
You can place that article on forums like Nairaland and other places just in case you don’t have a blog.
In all, how well you will perform in all of it relies on the platform you choose to use to promote the goods you’re selling or service you are promoting.
What do you need to become an affiliate marketer in Nigeria, are there any special requirements?
Just in case you are curious as to if there will be anything required from you to approved into an affiliate marketing program of any company then the short answer is there are no requirements.
But when it comes down to how you promote the service in order to get your income, then you would want to have a website, a blog, or maybe a YouTube channel in which you will sell/promote the goods of the service provider which you are affiliating for.
As long as you have a channel that gets traffic, then you are ready to become an affiliate marketer.
How Do Companies or individuals pay Affiliate Marketers?
The truth is, it’s not everyone that click your affiliate link that will patronize the service so what will really happens, at what point will you be paid?
In this scenario the service provider may look at many things. If you refer 10 people for example, they all clicked through your link but didn’t purchase, there is a possibility you will still earn a commission.
This means that the customer or people clicking your link doesn’t usually have to purchase the product for you to earn. Depending on the type of affiliate marketing program, and the affiliate marketing platform you register on.
There are numerous system that affiliate marketing platforms use to track and determine when an affiliate earns, and we are going to look into the most common ones below.
- You get paid for each sale:
This is the most common way affiliate marketers get paid, it’s very common and widely used. In this type of affiliate program, the service provider can pay you the affiliate marketer a percent of the sale rate of the product that is sold through you.
This is after the customer purchases the product through your affiliate or referral link. In different words, to get a sale you must convince your audience to make a purchase through your referral link.
Some of the companies doing this are those who sale certain products, and there are many platforms you can register on for this type of affiliate program.
- You get paid for each lead:
This type of affiliate program that pays for lead is not very common but is still much in use as a way most companies pay their affiliate marketers.
It’s is a bit of complex system that’s calculated in the system, the company pay in line for lead associated with your advertising and marketing referrals, this means that the company compensates the affiliate marketer based on the conversion of leads.
To get a lead, an affiliate marketer have to convince the customer to go to the service provider’s website and perform a particular action this action could be filling out a form, taking a survey, or signing up for an offer of a product, subscribing to a publication or downloading a software, app or files.
When your referrals perform any of this action, it’s considered a lead and you will be rewarded for that by the service provider.
- You get paid for each click
Affiliate advertising and marketing is basically all about producing the website of your affiliate program with visitors which is mostly referred to as traffic, the visitors are therefore maybe to perform an action or make a purchase.
On this regards, there are service providers who pay their affiliate marketers per each click on their affiliate link. This is called PPC.
PPC (pay per click) program is usually the most simplest, however you may need to earn a lot of traffic to the site to get a reasonable payment, hat is expected of you is to simply redirect people through your affiliate marketing link to the service provider’s website or blog.
So assuming you direct 1000 people to a website through your link, the service provider might decide to pay you for each of the people that went to that platform by clicking your link.
The affiliate is paid primarily based on the traffic and visitors redirected to the website.
Most service provider however treat PPC differently. Let me give you an idea of how PPC is calculated on most websites.
If the website receives 100 traffic from a people in a particular region, they can decide to pay you higher, e.g ₦50 naira for each of those traffic, so for 100 people clicking and visiting a website through your link you could be paid ₦5000.
Sometimes PPC is also considered as a lead, which means that the visitors you are referring might need to perform an action on the website or stay on the website for a particular time in order for you to be rewarded.
- You get paid per install:
This type of affiliate program is used by software companies. Basically what you have to do is drive traffic to the app or software, and you will be paid when someone installs the app or software through your affiliate link.
This is also profitable as long as you are skilled in driving engagements and traffic on any of the platforms that you choose to use.
Above are the the different ways affiliate marketers get paid, now that you know them, you will know how how to track your earnings when signing up to any affiliate marketing programs offering any of these.
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Some benefits of becoming an affiliate marketer in Nigeria
Just in case you are curious if it really pays to become and affiliate marketer in Nigeria, I will share with you some benefits and why we think it pays to become an affiliate.
There are endless opportunities out there for affiliate marketers but, let me shed light on the most important reasons that may intrigue you.
So below are some opportunities and interesting reasons to consider affiliate marketing
- Make money while you sleep:
The simple fact is that most regular jobs, requires you to be at work/office and you only get to be paid at the end of every month, these are the kind of jobs known as Salary jobs.
When it comes to affiliate marketing, it gives you the opportunity to get paid while you sleep.
There is no rocket science about that, the reality is that, what you do is promote your affiliate link as far as you can, then relax and see your earnings grow.
As the people you referred through your link visits your affiliate link or make purchases on the platform, you will be rewarded over days/weeks. Even while you’re now no longer in the front of your computer, your marketing skills will be providing you a daily flow of income.
- You do not need to provide support for the service you are marketing:
When it comes to selling a product or service, one thing that is important is providing support to the customers/clients and also providing answers to certain question they may have regarding the product.
Thanks to the affiliate marketing structure, you’ll in no way need to be worried about customer service or consumer satisfaction.
The only responsibility of the affiliate marketer is to link the vendor with the client through your affiliate link. The seller will deal with any customer complaints, and you will still receive your commission from the sale as usual.
- You get to work from home.
If you’re a person who hates going to the office, then affiliate marketing in Nigeria is the perfect kind of business you should consider.
You will only be marketing the goods, products or services that other service providers or sellers have created, from your home or wherever you are and of course you get to earn a commission.
Being an affiliate marketer will not stop you from doing any other thing as long as you send enough time marketing and promoting your affiliate link.
- Affiliate marketing does not necessarily require any capital to start
Most business you would think of starting requires you to have a capital upfront, most business requires a physical location, which means you would need to rent office spaces or shop, in summary, apart from being an employee if you are running a business of your own it sure requires financing.
However, affiliate advertising may be performed at a low or no cost, which means you can start immediately with zero naira in your account, however if you really want to perform very well then you might need to create a blog or website, as far as I can tell you, that might be the only thing you need to pay for to start making a great income from affiliate marketing.
There aren’t any any mandatory charges to fear approximately and no need for you to pay for the products or services that you will be marketing. Becoming an affiliate market is very easy and straightforward.
- Affiliate marketing is a risk free and convenient business to do.
Being an affiliate marketer makes you an independent business person, basically you do not have to fear or any risk that usually comes with running a business, also one of the great thing about affiliate marketing is that you won’t be forces to sell particular product or service.
You can choose to sell or promote any time or product, goods or service that you are interested in, there are a bunch of websites online with different type of products and service that you can research.
Also, you get to work anytime you like, you are not working on a schedule, you pick the time convenient for you and how you promote your affiliate link is all up to you.
This also means that you are free to do other side hustles along side affiliate marketing or strictly focus on affiliate marketing. You will also be free from any company regulations or policy binding you to a contract or having to report to someone.
- You are not on a salary, you make money daily/weekly/monthly based on your performance.
With regular jobs, you could be made to work from Monday till Friday, 8am to 4pm, doing heavy and simple tasks and still be paid the same salary at the end of the month.
But when it comes to affiliate marketing, the good thing is that your earnings will be based on how you perform, like how well you promoted your affiliate link and the traffic you are able to gather, you could go as far as you want, you will be rewarded equally for the amount of effort you put in.
The time you put in, the efforts and the knowledge you apply into promoting the product or service you are an affiliate off is directly proportional to how you will be rewarded.
This might be difficult for starters, people who do not really know how well to market a service, or for people who do not have a great platform with a lot of audience to advertise or market the product. However you can always learn and improve everyday.
You can create also succeed in this if you are a very good writer, by writing good blog post or by writing interesting post on your social media accounts, then you can be able to drive traffic to the product or service you are an affiliate for.
How to start affiliate marketing in Nigeria without a website
In fact most of the people making a lot of income today from affiliate marketing do not all have websites or blog, so I am going to brief you on how you can start affiliate marketing in Nigeria without a website.
If creating a website cost to setup and or maybe pay for hosting of the website, creating a social media account isn’t. This is also one of the latest ways a lot of influencers and individuals are using to cash out big time.
There is a huge benefit for using social media for your affiliate marketing, of course you will get access to ton of traffic if you can create good post to engage users on the platform.
Some of the platforms that I have tested and I know sure works are twitter and Instagram.
2. Create a YouTube channel:
Another way to start affiliate marketing In Nigeria without having a blog is to create a YouTube channel, this is also free.
One of the trick to success of using a Youtube channel for affiliate marketing is that you should be able to create video, there’s already a wide audience waiting on the platform for great videos.
So if you can be creative in creating videos that are related to the type of affiliate program you are advertising for, then you can always include your affiliate link In the video an urge your viewers to patronize.
3. Write guest post for other websites:
Another great way to start affiliate marketing in Nigeria without a website to write post for other websites or blogs who are already getting a lot of daily traffic, if they allow, then you can place your affiliate link within the post.
Wrap up!!!
So there you go with the most comprehensive and detailed article out there about affiliate marketing in Nigeria, remember to avoid click bait when promoting your affiliate link after you have finally started.
Always try to provide people with value and give them a good reason to visit or patronize the service provider then you will succeed.
Read==> 10 Best Affiliate Programs in Nigeria (I Earned N250k+ From No. 6)
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Meanwhile, I have a free video that explain how you can make money through Affiliate marketing with your smartphone
I want to be an affiliate marketer