In this article, we will unveil the FMCG companies in Nigeria as of 2021; we will keep this article constantly updated, if you are in search of which companies is at the top in Fast-moving consumer goods production, till the end. We will also cover why these companies made it through the Nigerian market.
So let dive deep into this topic.
By the way, what do we mean by FMCG companies? If you are coming across this term for the first time, let me explain to you what is being referred to as FMCG companies and who they are in Nigeria.
There are several FMCG companies in Nigeria, FMCG simply means Fast Moving Consumer Goods.
So in this post, we are referring to Fast-moving consumer goods companies, these companies produce products that are sold quickly and at a relatively cheap price. Most commonly these products are non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables products, which is why they are referred to as Fast-moving consumer goods.
What we will be focusing on in this post!
Now that you understand what FMCG means, we will show you in this post the top and successful FMCG companies in Nigeria as of date. This post can help you in making an optimal business point of view and to keep up with seriousness in your business, it can also help you rationalize what is best for you if you plan to set up an FMCG company, many companies started quite little and eventually became an FMCG company.
If you have a product-based business in Nigeria, the information in this post can help you stand out by referencing the FMCG companies we are going to mention in this post.
In this article, we are focused on stating at best, all important information relating to FMCG companies in Nigeria, we have a general view of market drifts, and as it is wise for companies to not just struggle to beat competitions without investigating customer interest and purchaser conduct, we will look at the factors that have counted for success relative to this in most Nigeria FMCG companies.
Should you apply the success pattern of the common FMCG businesses in Nigeria into your venture? Well, that could help, but the overall success of your company may not be subject to reproduce the success of other FMCG companies but by looking at what makes their products better and in demand and use the idea to suffice your company.
What qualifies a company to be a FMCG company in Nigeria?
Before mentioning the list of FMCG companies in Nigeria, let’s spell something out straight, not all companies selling a product is termed as an FMCG company, for a company to be an FMCG company, they need to have a product that is fast-moving, and of focus that means the products will be in high demand.
In other words, some things need to be noted for a company to be globalized as a fast-moving one and below are a few checks.
- Fmcg companies produce products that are demanded highly
- FMCG companies sell goods that can be afforded by a large number of consumers for daily use of consumption
- They usually have large scale products and they make a large number of daily sales
- They have products that are transported across the country and globe to satisfy consumers who are always in demand: In other words, these companies may be suppliers and wholesale retailers
- Most FMCG companies are government-sponsored or sponsored by private investors.
So when examining the FMCG companies in Nigeria, the above 5 points are check that usually dictates if a venture is an FMCG company, however not limited. Let me give you more insight on this.
1. FMCG Companies produce products that are demanded highly:
First imagine the demand for products/goods like; Sugar, packaged foods like Titus, Tin tomatoes, processed foods, beverages, cement, drugs and so on.
These products are undoubtedly in high demand, companies who produce these are simply what we call the FMCG companies. Sugar will always remain in high demand and so is the other products we mentioned, when these goods are constantly produced and supplied a company becomes relevant to the economy, that is why these companies move and grow fast.
2. FCMG companies sell goods that can be afforded by a large number of consumers for daily use of consumption
A company has to produce goods that can be afforded both by all classes, low middle and classes if goods can only be purchased by the high classes, it means that the demand for those goods would be inevitably low, for goods to be in large demands, suppliers and produce of these goods have to ensure that they can be afforded and the products fit within the scope of an economy.
So, therefore, FMCG companies are tagged as producers of goods in high demand and these goods can be sold at fair prices, which ensures the flow and constant production and supplies of those goods which makes them fast-moving, as consumers would always want more.
3. FCMG usually have large scale products and they make a large number of daily sales
The FMCG companies in Nigeria are considered as big companies, they produce and distribute a large number of goods and products needed by citizens within the country, and therefore most FMCG companies in Nigeria today are multi-billion dollar companies producing highly demanded goods and thereby making a large number of sales.
When a good is a product and such good is a need for that can be not be lived without, it is obvious that such goods will keep getting purchased by consumers and that is what makes the fast-moving consumer goods companies we know today strive so well In the economy
4. They have products that are transported across the country and globe to satisfy consumers who are always in demand:
In other words, these companies may be suppliers and wholesale retailers
There are many FMCG companies in Nigeria producing largely, various brands come in daily to produce goods and products that gets supplied around the county, many of these brands come with their quality items, and the purchasing behaviour of consumers in Nigeria makes these supplies easily sold and there goes a demand for more.
One thing that makes a company however gets a product that is fast-moving and much more in demand is when they are known for producing the best, for instance, buyers across the country have gotten more familiar with certain famous brands, just like the Fast Moving Consumer Goods companies we will mention in this post, that they have turned into an easily recognized name.
It is now a common mistake for a product to be referred to a particularly popular brand name, for example, individuals by and large will in general call noodles, indomie because it is the brand that has been there before different brands appeared.
Indomie also is largely supplied from wholesale to retail and then consumers.
5. Most FMCG companies are government-sponsored or sponsored by private investors.
There are FMCG companies in Nigeria that are sponsored by governments or people in political offices, and the fact that the products and goods are largely demanded, these companies tend to make a lot of profits.
There are also FMCG companies sponsored by an individual or multiple investors.
Top 10 fast-moving consumer goods (FMCG) companies in Nigeria as of 2021
Below is our list of relevant and great FMCG companies in Nigeria that have existed for a long till date.
Throughout the years there is an expanding number of FMCG dispersion organizations in Nigeria. Every one of these organizations accompanies various brands of items to fulfil the appetite and want of the general population.
Moreover, the list of Fast-moving Consumer Goods Companies is unending and this has brought about a high contest. Be that as it may, the interest for these items never appears to diminish.
The majority of these FMCG organizations can make a tremendous measure of cash from the items they offer and yet battle to sell a portion of these products/goods that are truly transient and can spoil or expire early.
A portion of these FMCG companies in Nigeria have won the hearts of Nigerians because of the quality products they offer as people like to utilize their products than some other for instance, individuals favour utilizing Peak milk over Loyal milk even though they are of various organizations, women favour utilizing Gino sachet tomatoes since it offers the best taste contrasted with different brands. e.t.c…
In any case, below is our list of the top FMCG companies in Nigeria.
- Nigerian Breweries
- Dangote Group
- British American Tobacco
- Chi Limited
- Flour Mills
- Sona Agro Allied Foods Limited
- La Casera Company Plc
- Zubee International Company Limited
- Nexans Nigeria.
Mentioned above are the top ten most relevant and notable FMCG companies, the list does not end here but it does they contribute largely used and consumed products in Nigeria, most of the companies are not founded in Nigeria but their products are used every day in the country.
Let us look into some details about these companies and how they facility and distribute their products/goods across the county.
1. Nigerian Breweries:
According to Wikipedia Nigerian Breweries was consolidated in 1946 and the primary jug of its image, the STAR Lager, moved off the packaging lines of its Lagos distillery in June 1949.
As the organization ventured into different areas, it set up more breweries, for example, Aba Brewery in 1957 and Kaduna Brewery in 1963. By 1971, the organization was probably the biggest business inside the country as far as a capital venture.
In 1982, another brewery was included in Ibadan. In September 1993, the organization obtained its fifth distillery in Enugu, and in October 2003, its 6th brewery sited at Ameke in Enugu. Ama Brewery started preparing on 22 March 2003 and at 3 million hectoliters is the biggest distillery in Nigeria.
Nigerian Breweries is without question one of the biggest FMCG companies in Nigeria.
They produce beverages and beer which are largely consumed in the country.
2. Dangote group:
Dangote group is an FMCG company, producing sugar, cement, rice, fisheries, and other shopper products for dispersion in the Nigerian market. The company moved into started during the 1990s, beginning with materials, moving onto flour processing, salt production and sugar refining before the decade’s over. The company next moved into cement creation, developing quickly and moving into other African nations.
A serious level of vertical incorporation is a sign of Dangote Group’s working strategy.
The company currently claims and works more than 18 auxiliaries, working in ten African nations. Dangote Cement is one of these auxiliaries that is recorded on the Nigerian Stock Exchange, with its market capitalization representing just about 20% of the absolute capitalization of the Nigerian Stock Exchange. Dangote Group is based in Lagos.
In 2016, Dangote marked an agreement with CNOOC bunch for the establishment of a huge submerged seaward pipeline. The pipeline, when finished will stretch out from Bonny (Rivers State) through Ogedegbe, Olokola to Lekki and the Escravos Lagos pipeline, at long last ending at the West Africa Gas Pipeline.
3. British American Tobacco:
This is also an FMCG company, however not founded in Nigeria, but they have products largely used in the country.
Wikipedia states: British American Tobacco plc (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company was established in 1902, is headquartered in London, England.
As of 2019, it is the largest tobacco company in the world based on net sales. Since this company also provide its goods for Nigeria, they have an office in the country based in Lagos Nigeria.
It is regarded as a globally recognized FMCG company.
4. CHI LIMITED:
Chi Limited, started in 1980, this is also one of the top fast-moving consumer goods company that gives consumers items in the dairy, refreshments and snacks areas.
The company is based in Lagos, Nigeria and it is principally owned by The Coca-Cola Company
Chi Limited’s significant manufacturing office is situated in Lagos.
The leading products of the company are Capri-sonne and Chivita drinks, it holds the Nigerian permit to advertise Caprisun juice.
5. Flour Mills:
Flour Mills of Nigeria (FMN) is a well known Nigerian agribusiness organization, it was established in 1960 by George S. Coumantaros.
FMN is one of the top FMCG companies in Nigeria
Flour Mills today, is a holding company with a vertically integrated business model.
The leading brand of the company is Golden Penny Flour.
6. Sona Agro Allied Foods Ltd:
This is one of the leading FMCG companies in the country, they produce biscuit, cereal and snack, they are also a maker of numerous well known fast moving products.
Sona Agro Allied Foods Ltd was formed in June 2011 and to make and market food items, which is an essential area of any economy, particularly snack food varieties.
Factory is formed in vast green field environment at KM 1, Ijoko Road, and Sango Ota in Ogun State. It became operational in towards the end of 2012 and commercial sales resumed by Feb 2013.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the villa of Purchase.
PepsiCo’s business includes all parts of the food and drink market. It manages the production, circulation, and promoting of its items.
Meanwhile, PepsiCo has its products largely consumed within Africa and Nigeria and it’s a fast moving consumer goods (FMCG) company.
8. La Casera Company PLC:
The La Casera Company PLC works as a refreshments production company. The Company produces, promotes, and supplies a range of packaged carbonated soft drinks.
The La Casera offers flavoured drinks all through Nigeria and is also a well known FMCG company in Nigeria.
9. Zubee International Company Limited
This comes second to the last in our list of Fast-moving consumer goods companies in Nigeria.
They produce sweets and beverages.
10. Nexans Nigeria:
And this is the last FMCG companies we share in this post.
Nexans Kabelmetal Nigeria Plc is the most advanced cable manufacturer in the West Africa Sub Saharan region.